At first I saw the video and just when it was ending I saw a word I wasn't 100% sure of the meaning. The word was pledge. I looked it up and it means a formal or solemn promise or agreement. When I searched for itsonus.org it was so much clearer. On this page you can take a pledge. This pledge is a "personal commitment to help keep women or men safe from sexual assault". Its a pledge to be part of the solution.
Its on us: itsonus.org
Take the pledge: itsonus.org/#pledge_open
The free dictionary: www.thefreedictionary.com/pledge